Now that the Ventari rebrand is officially live, I can finally share some of the work behind it. Formerly Aussie Angels, Ventari has grown far beyond its original identity. The business now supports more than 60 funds and syndicates, as well as a community of over 3,000 investors across Australia and New Zealand. With a platform that facilitated more than 35 per cent of all announced early-stage deals across Australia and New Zealand ($75 million in deployed capital, developing the rebrand and website UI came with real pressure. That pressure quickly became one of the most rewarding parts of the process. The Ventari team brought a huge amount of trust and ambition to the project, whilst the support from the wider Stella Startups team made my ideas all possible. As the sole designer, I was responsible for the logo, full brand identity, website UI, and social media presence, helping turn a well-established business into a brand that feels better aligned with its place in the venture ecosystem. This also involved months of active communication and numerous presentations with the client.































